The Look Alive Lure is food for all game fish. Designed to imitate a Wounded Herring (Cisco) or Minnow, providing a tantalizing target for Bigger Fish. The Walleye, Pike, Bass, Salmon & Trout Getter - And all Other Game Fish. For All Waters - Casting and Trolling. Very Erratic and Unpredictable Action - Quality Constructed with Heavy Gauge Material. Recommended Trolling Speed is 2-8 M.P.H.